Bed Bath & Beyond will take the in-store experience to the next level by remodeling 450 stores in the next three years, making the customer shopping experience even easier and more inspiring.Īs Bed Bath & Beyond celebrates a half century as a leading home retailer, it has already initiated the biggest change in its product assortment in a generation through the introduction of Owned Brands designed to guide our customers in their journey to Home, Happier. This includes the welcomed addition of services like curbside pick-up, buy online & pick-up in store, and same day delivery as well as elevated store designs with improved in-store signage, modernized store layouts and strategic merchandising displays across Bed Bath & Beyond stores nationwide. In a pivotal year for the business, Bed Bath & Beyond has introduced new ways to elevate the in-store experience through a customer-inspired lens making it easier and more convenient to shop. The new uniform is designed for the comfort of associates, but also reflects the Company's commitment to making customers feel welcome and enabling them to easily find a store associate. As part of this evolution, the Company will outfit store associates with uniforms that reflect the brand's identity, including aprons, new name tags, branded face coverings and more. More than a tagline or campaign, "Home, Happier" is about everything Bed Bath & Beyond stands for as a brand in its relationship with customers' homes.īed Bath & Beyond's retail associates will play an important role in bringing "Home, Happier" to every interaction with customers. The introduction of "Home, Happier" is a critical part of the Company's three-year transformation plan that also includes the in-store customer experience and the customer journey.
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The fully integrated campaign will be anchored by a :30 anthem TV spot airing nationally beginning April 14 and features a suite of creative assets supported by an omni-channel paid media plan, including national broadcast and cable TV, streaming online video, paid social, print, in-store, email and display. The Company will inspire people by offering products, values and experiences that are tied to a happier home. With these and other key findings as inspiration, we are re-imagining our brand by helping customers unlock the magic in every room with everything they need to 'Home, Happier.' This is not only a promise to our customers it is the building block of how we are transforming our business – so that everything we do is focused on helping our customers realize each room's potential so they can embrace the possibility in every day."īed Bath & Beyond's "Home, Happier" brand campaign focuses on the Company's belief that a home is a feeling that is created by every moment, in every room. More than 80% of people agree that when they are happy with their home, they feel happier in general. To learn even more about our customers, we recently conducted a study and discovered that a large majority (69%) of Americans agree that their home impacts their overall happiness. Embarking on its 50th year as a leading home expert, Bed Bath & Beyond is inviting customers to “Home, Happier” with a new brand campaign rooted in its purpose of inspiring customers and making it easy to feel at home.Ĭindy Davis, Executive Vice President and Chief Brand Officer of Bed Bath & Beyond and President of Decorist, said, "For the past 50 years, we have made it easy for people to feel at home.
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